Social Marketing Articles

• Turning Awareness into Action
  
• What is Social Marketing?
  
• Building Social Marketing Into Your Program
  
• The Immersive Engagement Model: Transmedia Storytelling for Social Change
  
• Changing the World One Story at a Time
  
• Getting Your Message Out Through the Media
  
• Research in the Social Marketing Process
  
• Integrating Qualitative and Quantitative Methods in Social Marketing Research
  
• The "Don't Kid Yourself" Campaign - Case Study
  
• Social Marketers in the Driver's Seat: Motorsport Sponsorship as a Vehicle for Tobacco Prevention
  
• Strategic Social Marketing for Nonprofits - at MarketingProfs.com (free registration req.)