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Blog Archive - All Posts


Social Marketing vs. Applied Behavioral Science: Old Wine in New Bottles?
Behavioral science has been around for a long time. But in the past decade or so it, along with behavioral economics, has become a trendy...
Nedra Weinreich
Jan 29, 2019


Facts vs. Emotions – Who Wins?
(cc) opensource.com “Facts are stubborn things,” President John Adams once said. “And whatever may be our wishes, our inclinations, or...
Nedra Weinreich
Oct 19, 2016


What This Alcoholism Awareness Instagram Campaign Got Very Wrong
What happens when a French agency racks up over 50,000 likes on Instagram for a campaign aimed at raising awareness of alcoholism among...
Nedra Weinreich
Oct 6, 2016


Behavior Change Tips for the New Year and Beyond
CC photo mabi2000 By now you’ve probably been inundated with emails and articles urging you to keep your New Year’s resolutions. But for...
Nedra Weinreich
Jan 4, 2016
Lauralee's Depression: An Immersive Storytelling Case Study
I've had a fun summer as one of the main writers for the Miracle Mile Paradox , an alternate reality game a group of us from Transmedia...
Nedra Weinreich
Sep 7, 2012


Wizards and the CDC: Collaborative Storytelling Towards Change
I've made the case previously for how stories can play a role in your efforts to bring about social change or individual behavior...
Nedra Weinreich
Aug 29, 2012
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