The Change for Good Crash Course:

An Online Course on Social Marketing Fundamentals

Learn how to build a social marketing strategy with Nedra Kline Weinreich at your own convenience.

Are you looking for an approach to creating real health or social change that has been proven to work in communities around the world?

Has your organization or funder directed you to create a social marketing program, but you're not sure where to start?

If you work in the public or social sector, you are likely charged with the massive task of tackling complex problems with minuscule resources and a vague directive to make a difference. The social marketing process can focus and streamline your efforts, saving you time and money, by offering a systematic approach that incorporates insights from behavioral science and the business world.

The Change for Good Crash Course is a unique online training that gives you the knowledge and skills you need to design an effective social marketing strategy for your program. The web-based format allows you to progress at your own speed, quickly gaining an understanding of how social marketing works and taking the time you need to apply the lessons to your own issue.

Since 1995, Social Marketing University^® founder Nedra Weinreich has trained thousands of professionals and students in the strategy and implementation of social marketing programs. The Change for Good Crash Course is a distillation of her in-person trainings, with hands-on exercises that will together form the core of your program's strategy.

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