About Nedra

Since 1995, I’ve partnered with organizations around the world to develop strategic solutions to health and social challenges.

My clients include the public sector, international NGOs, community-based organizations, start-ups, and other organizations that want to create social impact. I frequently subcontract with agencies to provide social marketing expertise for their clients.

Some examples of the diverse topics I've tackled include mental health, pollution prevention, human trafficking, tobacco use, hand safety, disaster preparedness, and education reform. You name it, I've probably worked on it!

I’m also passionate about teaching others how to apply these approaches. My book, Hands-On Social Marketing, was one of the first guidebooks in the field. I’ve trained thousands through my Social Marketing University series, at conference workshops, and as faculty at UCLA and Georgetown University.

I founded the Transmedia for Good Network to advance the use of storytelling and entertainment education for social change. I am on the Editorial Board of Social Marketing Quarterly and served on the Board of Directors for the International Social Marketing Association.

I earned my Master’s degree in Health and Social Behavior from the Harvard School of Public Health and my Bachelor’s in Conservation and Resource Studies from UC Berkeley.

Selected Client List

INTERNATIONAL ORGANIZATIONS • USAID • UNHCR (UN’s refugee agency) • International Federation of Red Cross/Red Crescent Societies • International Health Programs • PCI Media Impact • Population Services International (PSI) • World Food Programme

US GOVERNMENT AGENCIES • Public Health Service • U.S. Air Force • Centers for Disease Control and Prevention • Department of Energy • Environmental Protection Agency • Food and Drug Administration • National Cancer Institute • National Clearinghouse on Child Abuse and Neglect Information • National Institute of Child Health and Human Development • National Institute of Occupational Safety and Health (NIOSH) • National Institute of Mental Health • Office of National Drug Control Policy • Substance Abuse and Mental Health Administration

OTHER PUBLIC SECTOR AGENCIES • California Department of Public Health • City of San Diego • California Mental Health Services Authority • California Office of the Surgeon General • Caltrans/SANDAG • Cal eConnect • DuPage County (Illinois) Health Department • Hancock County (Indiana) • Singapore Health Promotion Board • Southern Regional Education Board • Tobacco Education Clearinghouse of California • Ventura County (Calif.) Tobacco Education and Prevention Program • Virginia Department of Health

NONPROFIT ORGANIZATIONS • Public Health Institute • The Nature Conservancy • Center for Social Innovation • Arc of California • Bay Area Community Resources • California Hospitals and Health Systems Association • Cedars Sinai Medical Center • Central Valley Women's Health Partnership • Education Development Center • First 5 Riverside • Hadassah Hospital • Leah’s Pantry • Maaneh Center for Education, Treatment and Prevention of Child Sexual Abuse • Mass General Brigham Hospital • Melton School of Adult Jewish Learning • National Minority AIDS Council • National Action Alliance for Suicide Prevention • Pacific Public Health Training Center • Project Return Peer Support Network • Soroka Medical Center • Suicide Prevention Resource Center • Gleason Foundation • John A. Hartford Foundation • Johnson Foundation • Packard Foundation

UNIVERSITIES • City University of New York • Tel Aviv University • Gallaudet University • Center for Disabilities and Development, University of Iowa • Loyola University of Chicago • Tarjan Center, University of California, Los Angeles • USC Annenberg/California Endowment Health Journalism Fellowship Program

PRIVATE SECTOR • Gallup • Microsoft • RAND Corporation • ABInBev • Ananey Communications • Arigami • CMR Ignite • GetLitt (children’s reading app) • K12 (now Stride) • Roche Mexico • Storyfile • Superior Glove