Social Marketing Resource List

Here are the links to resources listed in Appendix A of the book. Downloadable worksheets will be added very soon! For the latest online social marketing-related resources bookmarked by Nedra as they come out, see her Delicious bookmark page.


Andreasen, A. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass.

Andreasen, A. (Ed.). (2001). Ethics in social marketing. Washington, DC: Georgetown University Press.

Andreasen, A. (2001). Marketing research that won't break the bank: A practical guide to getting the information you need (2nd ed.). San Francisco: Jossey-Bass.

Andreasen, A. (2006). Social marketing in the 21st century. Thousand Oaks, CA: Sage.

Andresen, K. (2006). Robin Hood marketing: Stealing corporate savvy to sell just causes. San Francisco: Jossey-Bass.

Backer, T., Rogers, E., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.

Basil, D. Z., & Wimer, W. W. (2007). Social marketing advances in research & theory. Binghamton, NY: Haworth.

Cheng, H., Kotler, P., & Lee, N. (2011). Social marketing for public health: Global trends and success stories. Sudbury, MA: Jones and Bartlett.

Donovan, R., & Henley, N. (2003). Social marketing principles and practice. Victoria, Australia: IP Communications.

Glanz, K., Rimer, B., & Lewis, M. L. (2002). Health behavior and health education: Theory, research and practice. San Francisco: Jossey-Bass.

Goldberg, M., Fishbein, M., & Middlestadt, S. (Eds.). (1997). Social marketing: Theoretical and practical perspectives. Mahwah, NJ: Lawrence Erlbaum.

Hastings, G. (2007). Social marketing: Why should the devil have all the best tunes? Oxford, England: Butterworth-Heinemann.

Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. New York: Random House.

Heath, C., & Heath, D. (2010). Switch: How to change things when change is hard. New York: Random House.

Kline, M. V., & Huff, R. M. (2007). Health promotion in multicultural populations: A handbook for practitioners and students (2nd ed.). Thousand Oaks, CA: Sage.

Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Thousand Oaks, CA: Sage.

Kotler, P., & Lee, N. (2009). Up and out of poverty: The social marketing solution. Upper Saddle River, NJ: Wharton School Publishing.

Krueger, R. A., & Casey, M. A. (2000). Focus groups: A practical guide for applied research (3rd ed.). Thousand Oaks, CA: Sage.

Prochaska, J. O., Norcross, J., & DiClemente, C. (1995). Changing for good: A revolutionary six-stage program for overcoming bad habits and moving your life positively forward. New York: HarperCollins.

Siegel, M., & Lotenburg, L. D. (1998). Marketing public health: Strategies to promote social change (2nd ed.). Boston: Jones & Bartlett.

Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth and happiness. New York: Penguin.

von Oech, R. (2008). A whack on the side of the head: How you can be more creative (25th Anniversary Edition). New York: Business Plus.

Weinreich, N.K. (2010). Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Ed.). Thousand Oaks, CA: Sage.

Social Marketing-Related Journals

American Journal of Health Behavior
American Academy of Health Behavior

Cases in Public Health Communication and Marketing
George Washington University School of Public Health and Health Services

Health Education & Behavior
Society for Public Health Education

International Journal of Nonprofit & Voluntary Sector Marketing

Journal of Health Communication

Social Marketing Quarterly
Academy for Educational Development


National Conference on Health Communication, Marketing and Media - CDC

Social Marketing in Public Health Conference - University of South Florida

Blogs and Other Online Resources

Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change

CDCynergy-Social Marketing Edition online

Community-Based Social Marketing

Georgetown Social Marketing Listserv To subscribe, send an e-mail message to LISTPROC@LISTPROC.GEORGETOWN.EDU. In the body of the message write "SUBSCRIBE SOC-MKTG yourname" (with your actual name in place of "yourname").

Health and Risk Communication Network

On Social Marketing and Social Change


Path of the Blue Eye

Pulse and Signal


Social Marketers Global Network

Social Marketing Links (bookmarked by Nedra on on an ongoing basis)

Social Marketing Panorama

Social Marketing Wiki

Spare Change Blog (Nedra's blog)

Stephan Dahl's Blog: The Social Side of Marketing

Tools of Change

Turning Point Social Marketing National Excellence Collaborative

We Are Media

Weinreich Communications,


Weinreich Communications 2010