Hands-On Social Marketing - Book Links





	Social Marketing Resource List Here are the links to resources listed in Appendix A of the book. Downloadable worksheets will be added very soon! For the latest online social marketing-related resources bookmarked by Nedra as they come out, see her Delicious bookmark page. Books Andreasen, A. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass. Andreasen, A. (Ed.). (2001). Ethics in social marketing. Washington, DC: Georgetown University Press. Andreasen, A. (2001). Marketing research that won't break the bank: A practical guide to getting the information you need (2nd ed.). San Francisco: Jossey-Bass. Andreasen, A. (2006). Social marketing in the 21st century. Thousand Oaks, CA: Sage. Andresen, K. (2006). Robin Hood marketing: Stealing corporate savvy to sell just causes. San Francisco: Jossey-Bass. Backer, T., Rogers, E., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage. Basil, D. Z., & Wimer, W. W. (2007). Social marketing advances in research & theory. Binghamton, NY: Haworth. Cheng, H., Kotler, P., & Lee, N. (2011). Social marketing for public health: Global trends and success stories. Sudbury, MA: Jones and Bartlett. Donovan, R., & Henley, N. (2003). Social marketing principles and practice. Victoria, Australia: IP Communications. Glanz, K., Rimer, B., & Lewis, M. L. (2002). Health behavior and health education: Theory, research and practice. San Francisco: Jossey-Bass. Goldberg, M., Fishbein, M., & Middlestadt, S. (Eds.). (1997). Social marketing: Theoretical and practical perspectives. Mahwah, NJ: Lawrence Erlbaum. Hastings, G. (2007). Social marketing: Why should the devil have all the best tunes? Oxford, England: Butterworth-Heinemann. Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive and others die. New York: Random House. Heath, C., & Heath, D. (2010). Switch: How to change things when change is hard. New York: Random House. Kline, M. V., & Huff, R. M. (2007). Health promotion in multicultural populations: A handbook for practitioners and students (2nd ed.). Thousand Oaks, CA: Sage. Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Thousand Oaks, CA: Sage. Kotler, P., & Lee, N. (2009). Up and out of poverty: The social marketing solution. Upper Saddle River, NJ: Wharton School Publishing. Krueger, R. A., & Casey, M. A. (2000). Focus groups: A practical guide for applied research (3rd ed.). Thousand Oaks, CA: Sage. Prochaska, J. O., Norcross, J., & DiClemente, C. (1995). Changing for good: A revolutionary six-stage program for overcoming bad habits and moving your life positively forward. New York: HarperCollins. Siegel, M., & Lotenburg, L. D. (1998). Marketing public health: Strategies to promote social change (2nd ed.). Boston: Jones & Bartlett. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth and happiness. New York: Penguin. von Oech, R. (2008). A whack on the side of the head: How you can be more creative (25th Anniversary Edition). New York: Business Plus. Weinreich, N.K. (2010). Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Ed.). Thousand Oaks, CA: Sage. Social Marketing-Related Journals American Journal of Health Behavior American Academy of Health Behavior Cases in Public Health Communication and Marketing George Washington University School of Public Health and Health Services Health Education & Behavior Society for Public Health Education International Journal of Nonprofit & Voluntary Sector Marketing Journal of Health Communication Social Marketing Quarterly Academy for Educational Development Conferences National Conference on Health Communication, Marketing and Media - CDC Social Marketing in Public Health Conference - University of South Florida Blogs and Other Online Resources Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change CDCynergy-Social Marketing Edition online Community-Based Social Marketing Georgetown Social Marketing Listserv To subscribe, send an e-mail message to LISTPROC@LISTPROC.GEORGETOWN.EDU. In the body of the message write "SUBSCRIBE SOC-MKTG yourname" (with your actual name in place of "yourname"). Health and Risk Communication Network On Social Marketing and Social Change Osocio Path of the Blue Eye Pulse and Signal SocialButterfly Social Marketers Global Network Social Marketing Links (bookmarked by Nedra on Delicious.com on an ongoing basis) Social Marketing Panorama Social Marketing Wiki Spare Change Blog (Nedra's blog) Stephan Dahl's Blog: The Social Side of Marketing Tools of Change Turning Point Social Marketing National Excellence Collaborative We Are Media Weinreich Communications, Social-Marketing.com						Book Description Table of Contents/Sample Chapters About the Author Social Marketing Resource List Order the Book on Amazon



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