Group Trainings
Boost your team's ability to make an impact by booking a Social Marketing University skills-building training. The focus is on interactivity and engagement, putting the concepts you learn into practice right away.
You just need to choose the topic(s), the length, and the location (in-person or virtual). Let's create a plan that is customized to your specific needs. Want to include a strategic planning session for your team as part of the training? We can do that too!
All participants receive a digital copy of Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good and training materials.
Social Marketing Fundamentals
(half day)
You will learn the main concepts of social marketing and the elements that influence behavior, to begin applying them to your own program right away. Topics include the social marketing process, audience segmentation and strategy development with the social marketing mix.
Transmedia Storytelling for Social Impact
(half day)
The transmedia storytelling approach harnesses the power of immersive narrative to capture your audience's attention through the media they interact with daily, to change the way they think about your issue. Learn how to conceptualize a storyline with engaging characters, along with a multiplatform format with a strategy that will boost the likelihood of social and behavioral change.
Designing Change
for Good
(full day)
In addition to covering the topics in Social Marketing Fundamentals, you will learn how to use behavior change theory and design principles to create programs that work. You will get a strong head start on developing a preliminary strategy for your own program.
Social Media
for Behavior Change
(half day)
Learn how to optimize your social media outreach to increase the likelihood of behavior change. With a strong emphasis on behavior design, as well as social media best practices, this training will take your digital marketing to the next level for motivating and enabling your online community to take action. The step-by-step process will take you through each critical decision for your strategy.
Social Marketing University
Masterclass
(two days)
Get up-to-speed on social marketing and walk out with a strategy for developing your own social marketing program and the skills to make it happen. Includes behavior design and campaign development, research and strategy development, and creating messages and materials.
DIY Marketing
Research & Evaluation
(full day)
Research with your target audience is essential to creating a social marketing campaign that is effective in bringing about behavior change. What research methods should you use? How do you know if you've made a difference? Learn how to plan and run focus groups and interviews, conduct surveys, pretest your materials and more! Plus, understand how to interpret the results and apply them to your program.