Carnival of Nonprofit Consultants

This week's Carnival of Nonprofit Consultants is brought to you by the letters M and F: M for marketing and F for fundraising. They are two sides of the same coin, using similar tools to reach different goals.

Jeff Brooks at

Donor Power Blog

says we need to

give the people what they want

, by creating high expectations of what the giving experience should be and meeting those expectations.Alexandra Rampy at

SocialButterfly

ponders the question of whether

'nonprofit' is a brand

or merely the description of an organization's tax status.Paul Jones at

Cause-Related Marketing

thinks it doesn't matter whether corporations

feel the love when they give

, as long as they give.Beth Dunn at

Small Dots

makes the case that

interactive marketing is recession-proof

and therefore ideal for nonprofits, who often face tough times financially, recession or no recession.Joshua Karlin at

Marketing & Fundraising Ideas

suggests that the way to get major gifts for your nonprofit is to

ask for them

. Pretty basic, but not easy.Jason Dick at

A Small Change

notes that the way to find those potential donors to ask is to

listen to them

through research.Jim Logan at

Accelerate Business Group

provides insight on

how to build loyalty

and generate repeat customers, which is definitely applicable to nonprofits though written for a more general audience.

Next week the Carnival will be at Giving in a Digital World, with the theme of "Creating and developing online supporter communities through Web 2.0." If you would like to participate in the Carnival, submit your related blog post by next Sunday (2/17) via the BlogCarnival form.