Flu-blogging, Week 5 - It's Good to be the Queen
This week on the HHS Pandemic Flu Leadership Blog, I indulge my rich fantasy life and crown myself the Queen of Pandemic Communications. In my final post for that blog, I lay out what my ideal pandemic flu preparedness campaign would look like. Coincidentally, today Craig wrote about how to extend Mack Collier's brand evangelist framework to social marketing. This is an approach that I have previously advocated for how to harness the energies already being directed toward pandemic preparedness by scores of well-informed citizens who have organized themselves into online communities. Craig's post helps to think through what would need to happen to create the Citizen Pandemic Preparedness Corps I propose in my post. I just want to share a few resources for those who are interested in finding out more about how to communicate about pandemic flu:
The Communication Initiative has a pageful of descriptions of campaigns, how-to guides and other resources specifically about avian flu.
Greg Dworkin posted on Flu Wiki an excellent downloadable manual called Influenza Pandemic Preparation and Response - A Citizen's Guide (pdf).
Minnesota's Code Ready website offers a customizable tool to help you put together your preparedness supplies, including the numbers of servings of each type of food you will need to have on hand for periods ranging from 3 days to one year. Many pandemic flu experts recommend having a 3-month supply of food and water for each person in your household. This website helps you figure out what that means in practical terms for a shopping list.
And, of course, lots more information at pandemicflu.gov and the Flu Wiki. Now that the HHS blog is winding down, I suppose I'll have to abdicate the crown. I still do have to fill the royal storehouses though, just in case.
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