Guerrilla Marketing Interview

One of the first marketing books I ever bought was the Guerrilla Marketing Handbook, by Jay Levinson and Seth Godin. One of the first graphic design books I ever bought was Looking Good in Print, by Roger C. Parker. Both were influential in my early career. These two books converge as I will be interviewed by Roger for a teleconference sponsored by the Guerrilla Marketing Association this afternoon/evening (4:00 pm Pacific/7:00 pm Eastern). The teleconference is free, and will last for an hour. The recording of the interview will only be available to GMA members afterwards, but if you would like to listen in live, here's the call-in information:

Wednesday, May 2, 20077:00 PM to 8:00 PM, EST404-920-6610192304#

Based on the promotional copy, it seems that I was booked as a speaker based on the "other" definition of social marketing, so I hope the business-based listeners won't be disappointed. But this will be an opportunity to open people's minds to our field as well as have fun talking about social media in relation to next-generation social marketing. If you listen in, please leave me a comment with your thoughts.

Technorati Tags: social marketing, teleconference, guerrilla marketing