The Ten Cs of Social Media

https://s3.amazonaws.com:443/slideshare/ssplayer.swf?id=37366&doc=next-generation-social-marketing-23120

I put together a resource list related to the Next Generation Social Marketing Seminar I did in DC last month and thought I'd share it with you. The first part of the presentation included an overview of the social media revolution, with examples of how these tools are being used around health and social issues. I've uploaded the PowerPoint slides to SlideShare, and you can view the slideshow above. The second half of the training was more hands-on, where we applied and practiced using social media like blogs, tagging and RSS.

The presentation is built around the general categories of social media activities. Somehow when I was brainstorming the categories, they all ended up starting with the letter C, so of course they have to be called "The Ten Cs of Social Media." I'm sure I'm not the first to come up with this conceit.

So, what can you do with social media?

• Communicate

• Connect

• Collaborate/Co-Create

• Collect/Categorize

• Collective Wisdom

• Customization

• Conversation

• Community

And in social marketing, these can all lead to the Big C - CHANGE.

If you look at the slideshow, you'll see how I categorized different social media tools under each heading, with social marketing examples of each. Of course, most tools could fit under more than one category, but for the purposes of the presentation, I divided them out in a way that makes sense.

Here is a list of resources that were mentioned during the seminar or linked to the presentation (but is by no means a comprehensive list of what's out there):

My lists of social marketing-related blogs and bookmarks:

• My Bloglines Feed Subscriptions

• My Delicious Bookmarks

Resources for getting up to speed on details of Web 2.0 for nonprofits/social marketers:

• Beth’s Blog (Beth Kanter) - see especially the resources listed in her left sidebar

• On Social Marketing and Social Change (Craig Lefebvre)

• Web 2.0 in Nonprofits Wiki

• Net Squared Resource Centers on various social media how-to topics for nonprofits

RSS Readers:

• How to Explain RSS the Oprah Way

• Bloglines

• Google Reader

Blogging + examples:

• Choosing a Blog Platform

• LA Fire Department

• These Come From Trees

• Save Darfur

• Dooce - skin cancer experience

Podcasts:

• iTunes

• Acuvue

Video/Photo Sharing:

• YouTube

• DoGooder TV

• Flickr

Social Networks:

• Change.org

• MySpace – Planned Parenthood page

• My Cancer Place

• Twitter

• Skype

• Ning

Wikis:

• Social Marketing Wiki

• Flu Wiki

Searching/Bookmarking/Tagging:

• Delicious

• Technorati

Collective Wisdom:

• Revolution Health – ratings

• Wikipedia

• Digg

• Reddit

Virtual Worlds/Avatars:

• Second Life

• Verb Campaign

Comment/Meme Trackers:

• coComment

• Commentful

• Memeorandum

• Tailrank

This is just a "get you started" list. For more details on how to jump in and join the party, you can explore the resources at the top of the list. Feel free to add your favorites in the comments.

Technorati Tags: social marketing, social media, ten cs