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Strategic Services

I can help boost your impact whether you:

  • Are planning a new health or social good program or campaign

  • Are developing a behavior change-focused product or service

  • Have an existing program in need of a strategic revamp

 

You are the expert on your issue and your organization. My role is to bring an outside perspective, ask the right questions, and provide a framework to achieve the outcomes you're aiming for. Together, we'll ensure your strategy is sound and its implementation will be effective.

Core Services
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Core Services

Formative Research
Provide you with a deep behavioral understanding of your audience and their context through co-design sessions, quantitative and qualitative research methods like surveys, interviews, focus groups, social media analysis, and ethnography.

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Strategy Development
Clarify goals, identify audiences, and develop an evidence-based, behavior-focused strategy that informs program design, messaging, and implementation. Lead strategic planning or creative brainstorming sessions with your team. 

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Behavior Design
Apply behavioral science to campaign or program design, including approaches such as behavior mapping, message framing, gamification, nudges, and creating supportive environments that drive change.

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Transmedia Storytelling
Use a proven entertainment-based approach across media to develop narrative strategies for stories, games and social media to motivate action.

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Persuasive Communications

Write copy and create materials that lead to action for campaign ads and assets, websites, apps, video scripts and more.

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Digital Experience Design
Build engaging, interactive user experiences for apps, websites, or innovative tech that foster sustainable behavior change.

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Evaluation and Monitoring
Design evaluation plans, establish metrics, monitor progress, and provide actionable recommendations for improvement.

Strategy Tune-Up

Already have a program running but unsure if it’s achieving its full potential? I’ll conduct a strategy audit to ensure it’s optimized for behavior change. This is a great place to start if you're on a tight budget or want a quick jumpstart.

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What’s Included:

  • A brief “get to know your project” call

  • A review of your completed Project Strategy Audit Questionnaire and any strategic documents you provide

  • An analysis of your project’s communications and design from a behavioral science and communications best practices point of view

 

You’ll receive a comprehensive report analyzing your project’s components and specific, actionable recommendations to maximize its impact. We’ll then review the report together to clarify next steps and ensure you’re ready to rev up your project’s performance.

Pricing starts at $800

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Counsel and Coaching

Sometimes you don’t need specific deliverables—just timely advice from an objective, trusted source.

 

I’m here to:​

  • Offer insights, troubleshoot challenges, or brainstorm ideas

  • Provide input at any stage—proposal planning, research, strategy development, implementation, evaluation, or sustainability planning

  • Help you and your team build skills in areas like formative research or social media strategy

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Want a review of your strategy or campaign materials to make sure they're optimized before you launch? Need a second set of eyes on a project proposal? Stuck and need a fresh perspective? I’m here for you.

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With an ongoing relationship, I’ll develop a deep understanding of your program, ensuring my support is timely, tailored, and impactful.

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How It Works​​

I take on a limited number of Counsel and Coaching clients to ensure I can be available when you need me. For a set monthly fee and period of time (you choose 3, 6, or 12 months), this program includes:​​​

  • Weekly One-Hour Calls or Reviews that you can use as needed—stick to a regular schedule, or call when challenges or decisions arise.

  • Email Support for questions that pop up between sessions.

  • Discounted Consulting Rates if you need more than the packaged time.

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We can focus on big-picture goals from the start, tackle pressing issues as they come up, or mix it up based on your needs. It’s entirely up to you.

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Counsel and Coaching works best for those who want to apply social marketing and behavioral principles to their work, grow their team’s capacity, and set themselves up for long-term success.​


If you’d like to explore this option and check my availability, get in touch to see if this is the right fit for you.

Pricing starts at $946/month

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